SEO Advantage Blog

Google recently updated their Google AdWords Keyword Tool to incorporate a lot of new features which can help save a lot of time in doing keyword analysis for search engine optimization. Keep reading for a closer look at what you can now do with this versatile tool.

The Google Keyword tool is free, so if you know the tricks and techniques for getting the most out of this free tool, you will never need to buy keyword research/analysis software.

The objective of this article is to analyze the new tool in terms of what it can offer and how it can solve many of the keyword analysis-related problems in search engine optimization.

Finding Competitive and Easy Keywords in a Targeted Niche

Say you have a potential client who owns a business website in a specific niche. Your client has asked you for suggestions for some good keywords to target. With the old keyword research tool, it would be a bit difficult and time consuming to do this, because the keyword to be inputted on the tool depends on the user entry. Also, the user needs to guess the keywords that belong to that niche. An alternative way in the old school is to use third-party tools to generate long lists of keywords belonging to the niche, and then input these keywords into the Google keyword tool — a complex and time-consuming process.

But with the latest release of Google Keyword Tool, it’s a breeze to start analyzing profitable and easy keywords in your selected niche. Simply follow the steps listed below.

Step 1. Go to the new Google Keyword tool. The easiest URL to remember is this: https://adwords.google.co.uk/select/KeywordToolExternal. However, as of the time this article was written, this URL is 302 redirected to the New Keyword Tool URLs.

Google today announced the completion of its new index algorithm called Caffeine. According to Google “Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.”  Read more about this here: http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

Many speculate that Google created this new algorithm to compete with Twitter’s growing search share. Twitter delivers real time results for very current news, raising searcher’s expectations about the timeliness of results. Google also said they created the new algorithm in response to the growth of Internet content and different media like video, images, news and real-time updates. With this new media, the average webpage is much more complex. One Google blogger said, “Searchers want to find the latest relevant content and publishers expect to be found the instant they publish.”

Prior to Caffeine, Google indexed web pages every couple of weeks, analyzing the entire web before refreshing the index. The new Caffeine will analyze continuously update the index in small portions globally. As pages are found they will be immediately added to the index, no matter where it was published.

What this means to your website is that there may be a period of change in your rankings as Google results adjust to the new algorithm and also that the results you see when you search may not be the same as the results another person searching the same phrase will see at any given time. In addition, fresher content will probably be indexed above legacy pages in some cases, like when news is searched. Continue to make updates in blogs and social media, continue to add video and podcasts to your pages and video repositories on the web. You will be rewarded with better search rankings for your fresh content.

Source: http://www.boomtownig.com